Hello Gen Z: Engaging the Generation of Post-Millennials (Revised Edition)

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Hello Clarity, Dec 1, 2019 - Social Science - 245 pages
Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesised a comprehensive and intriguing guide to the minds and motivations of Generation Z. Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. 'Hello Gen Z' is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials. Newly updated and revised to include fresh insights about and quotes from Gen Z.
 

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About the author (2019)

 Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials. As a social researcher and demographer, Claire is widely regarded as a leading voice on multigenerational engagement and emerging social trends by corporations, the media and the wider community. Claire is commissioned by some of the nation’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.

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