The Imperative of Health: Public Health and the Regulated BodySAGE Publications, 1995年8月11日 - 181 頁 In this reappraisal of public health and health promotion in contemporary societies, Deborah Lupton explores public health and health promotion using contemporary sociocultural and political theory, particularly that building on Foucault's writings on subjectivity, embodiment and power relations. The author examines the implications of the new social theories for the study of health promotion and health communication to analyze the symbolic nature of public health practices, and explores their underlying meanings and assumptions. |
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第 1 到 3 筆結果,共 38 筆
第 121 頁
... advertising and cultural theory The adoption of commercial advertising and marketing strategies to achieve health promotional goals is largely doomed to failure , both because they have wildly ambitious aims ( to persuade large numbers ...
... advertising and cultural theory The adoption of commercial advertising and marketing strategies to achieve health promotional goals is largely doomed to failure , both because they have wildly ambitious aims ( to persuade large numbers ...
第 122 頁
... advertising and the meaning of commodities . Advertising appeals to both conscious and unconscious desires generated in the individual since infancy . Advertising addresses a lack , an absence felt by the individual that is never fully ...
... advertising and the meaning of commodities . Advertising appeals to both conscious and unconscious desires generated in the individual since infancy . Advertising addresses a lack , an absence felt by the individual that is never fully ...
第 124 頁
... advertising , directed towards selling a product for profit , and health promotional messages have therefore blurred ... advertising uses the incentives of improved health and vitality to sell commodities . In addition to the cynicism ...
... advertising , directed towards selling a product for profit , and health promotional messages have therefore blurred ... advertising uses the incentives of improved health and vitality to sell commodities . In addition to the cynicism ...
內容
Movement | 16 |
Contemporary Health Promotion | 48 |
Risk Discourse and Diagnostic Testing | 77 |
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