Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful PlanHow a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission. |
Contents
How to Use the Web Site | 5 |
Crisis Communications Planning | 16 |
Preparing to Plan Essential | 25 |
Communications Audit | 31 |
Foundation of the Plan | 43 |
SWOT Analysis | 50 |
Focusing the Plan | 65 |
Profile Each Priority Audience | 71 |
Advancing the Plan | 113 |
Strategies and Vehicles to Meet Communications Objectives | 127 |
Ensuring that the Plan Succeeds | 151 |
Creating the Plan | 161 |
Building the Case for Sustainable Capacity | 168 |
Strategic Communications Plan Template | 177 |
Planet 3000 Strategic Communications | 211 |
26 | 242 |
Fostering Audience Support | 77 |
Some Examples Using | 83 |
Define the Key Themes | 89 |
Reframing | 96 |
Essential Communications Tools | 250 |
List of Worksheets | 263 |
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Common terms and phrases
achieve activities audience group Audio Vehicles campaign challenge Chambers of Commerce coalition communica communications action team communications efforts communications objectives communications planning process communications vehicles connection consider constituents create Desired Action donors e-mail ecosystems effective engage ensure evaluation Face-to-Face framing analysis Guiding Questions help the CAT identify impact implement important individuals issue key audiences Logan County measurable meeting mission statement National Chambers nonprofit organization opportunities organization description organization's organizational outreach parents participants partners persuasive messages Planet policy makers potential priority audiences problem program goals reach recruit relationship responsible senior management SMART Communications specific staff members stakeholders Step strategic communications plan strategic plan Strategy affects success SWOT analysis target audience Target Date tion understand volunteers Worksheet