Working the Crowd: Social Media Marketing for Business
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions. This new edition is updated to cover the latest thinking, practices and technology such as Google+.
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1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?
2 THE NEW WAY OF COMMUNICATING
3 YOUR SOCIAL MEDIA SUCCESS PLAN
4 THE TOOLS OF THE NEW WEB
6 THE ONLINE BRAND
7 BRAND IMPACT AND BRAND SUCCESS
8 CONNECTIONS AND REPUTATION
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activities advertising applications audience aware become behaviour blog blogger broadcast campaign channels collaboration connections consider consumers conversation corporate Craigslist create customer engagement customers dialogue effective engagement Facebook feed feedback firewall folksonomies followers forums friends Google Google+ groups guidelines hashtag hubs huge influencers interaction Internet LinkedIn listen look marketing mashup metrics Microsoft million MMORPGs mobile device MySpace network effect Old Spice online brand opportunity organisation perception platforms podcasts potential rebrand relationship reputation retweet search engine share social graph social media social networking sites social software someone status updates success sure tag cloud talk Technorati tion Trafigura tweet Twitter Twitter account upload users Wikipedia wikis Wordpress World of Warcraft YouTube