The Third Apple: Personal Computers & the Cultural RevolutionIn these engaging, non-technical essays, Apple executive Gassée sets out to allay suspicions and resistance to personal computers, citing the pleasure they afford in combining work, play, and learning. He reflects upon changes in manufacturing, marketing, and trade practices in a highly competitive information and service economy largely dependent on computers. Noting the fundamental differences between the computer and the brain, Gassée assures us that even with the potentially more extensive data networks of the future, the computer will be unable to compete with humans. |
From inside the book
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Page 6
Personal Computers & the Cultural Revolution Jean-Louis Gassée. the things you ... computer illiterates feel that a sort of vast blue sky above separates them ... science is like electricity - it's both marvel- ous and dangerous . This new ...
Personal Computers & the Cultural Revolution Jean-Louis Gassée. the things you ... computer illiterates feel that a sort of vast blue sky above separates them ... science is like electricity - it's both marvel- ous and dangerous . This new ...
Page 177
... computers . This reciprocal enrichment of tech- nologies is only science fiction today . We can imagine fairly well how it will come about , but it is probably no more realistic than imagining a computer capable of passing the famous ...
... computers . This reciprocal enrichment of tech- nologies is only science fiction today . We can imagine fairly well how it will come about , but it is probably no more realistic than imagining a computer capable of passing the famous ...
Page 185
... computers will increasingly serve us as intellectual steering wheels . Computer science will never be a great job gen- erator . But what we might hope for is that it will free those whose occupations are intellectual from time- wasting ...
... computers will increasingly serve us as intellectual steering wheels . Computer science will never be a great job gen- erator . But what we might hope for is that it will free those whose occupations are intellectual from time- wasting ...
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allows Apple France Apple II AppleWriter artificial intelligence beautiful become biology Bull California called chines competition complex computer science course create customers disk diskette dream economic electronic entrepreneurs Étienne Roda-Gil example feel firmware French data processing function genetic give going graphics Hewlett-Packard human brain idea imagine integrated circuits intellectual invented Jean-Jacques Servan-Schreiber Jean-Louis Gassée John Sculley knowledge libraries of Alexandria linked living longer look machine Macintosh Macintosh XL mainframe manager manufacturers mean memory million mind networks never Paribas path percent personal computers play possible problem protect puter question relationships risk Roda-Gil selling sense Silicon Valley simulation someone Steve Jobs symbol talk Ted Hoff tell things thousand tion Visicalc word processing Wozniak write