The Third Apple: Personal Computers & the Cultural RevolutionIn these engaging, non-technical essays, Apple executive Gassée sets out to allay suspicions and resistance to personal computers, citing the pleasure they afford in combining work, play, and learning. He reflects upon changes in manufacturing, marketing, and trade practices in a highly competitive information and service economy largely dependent on computers. Noting the fundamental differences between the computer and the brain, Gassée assures us that even with the potentially more extensive data networks of the future, the computer will be unable to compete with humans. |
From inside the book
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Page 42
... living of their members . But the rank - and - file are also voters , and it is tradi- tionally the damned of the earth who vote for these institutions , so damned they must stay . If the damned turned into partners , there would have ...
... living of their members . But the rank - and - file are also voters , and it is tradi- tionally the damned of the earth who vote for these institutions , so damned they must stay . If the damned turned into partners , there would have ...
Page 141
... living person . It is often said that one definition of living is the creation from small phenomena of large , highly organized phenomena : the ovum and the sperm create a man weighing 150 pounds . An assassination in Sarajevo triggered ...
... living person . It is often said that one definition of living is the creation from small phenomena of large , highly organized phenomena : the ovum and the sperm create a man weighing 150 pounds . An assassination in Sarajevo triggered ...
Page 145
... who are sensitive to shivers of logic . I see I have written that computers are dead machines while all day long I talk of them as if they were living beings ! 11 Beauty and Function ROLAND BARTHES WAS ONE OF THE 145 In the Labyrinth.
... who are sensitive to shivers of logic . I see I have written that computers are dead machines while all day long I talk of them as if they were living beings ! 11 Beauty and Function ROLAND BARTHES WAS ONE OF THE 145 In the Labyrinth.
Common terms and phrases
allows Apple France Apple II AppleWriter artificial intelligence beautiful become biology Bull California called chines competition complex computer science course create customers disk diskette dream economic electronic entrepreneurs Étienne Roda-Gil example feel firmware French data processing function genetic give going graphics Hewlett-Packard human brain idea imagine integrated circuits intellectual invented Jean-Jacques Servan-Schreiber Jean-Louis Gassée John Sculley knowledge libraries of Alexandria linked living longer look machine Macintosh Macintosh XL mainframe manager manufacturers mean memory million mind networks never Paribas path percent personal computers play possible problem protect puter question relationships risk Roda-Gil selling sense Silicon Valley simulation someone Steve Jobs symbol talk Ted Hoff tell things thousand tion Visicalc word processing Wozniak write