Intangibles in Competition and Cooperation: Euro-Asian Perspectives
The management of intangibles in co-operation and competition engenders and encompasses a dynamic nexus of organizational learning, innovation and capabilities. This book contributes to an understanding and developing of the theory of intangibles. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe challenge the dominant Anglo-American paradigms and co-operation and competition are redefined in the light of Euro Asian experience on managing intangibles.
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