Friends with Benefits: A Social Media Marketing HandbookThe rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers. Friends With Benefits explains how to: * Connect with potential customers and join their conversations With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away. |
Contents
What Is Social Media? | 1 |
Get Social Media Ready | 10 |
What Are They | 11 |
What Youll Need to Get Started | 18 |
The Basics of Launching | 28 |
Prepping Your Website for Social Media Outreach | 37 |
The Social Media News Release | 43 |
Flagging a Ride Finding the Right Bloggers | 47 |
Marketing with MySpace | 161 |
Tatango and MySpaces Network Effect | 168 |
Understanding Facebook | 171 |
Anatomy of a Facebook Profile | 174 |
The Basics | 177 |
An Appetite for Fun | 183 |
The Future of Facebook and the Facebook of the Future | 193 |
Video Marketing with YouTube and Other Video Sharing Sites | 195 |
Google PageRank and Trends | 53 |
Trust Your Instincts | 60 |
Make Friends | 67 |
Who Are These New Influencers Anyway? | 74 |
Stick Out Your Thumb Devising Your Pitch | 79 |
Which Channel to Choose? | 82 |
Other Blogger Outreach Campaigns We Like | 91 |
Rules for Following Up | 97 |
Measuring Success How to Monitor the Web | 99 |
Be Realistic Be Humble | 105 |
How to Respond to Posts | 111 |
The Crowd Talks Back | 120 |
Not Being Proactive | 126 |
A Crisis Management Primer | 132 |
What Is Social Medias Role in Crisis Communications? | 139 |
Social Media Pitfalls and How to Avoid Them | 148 |
Does MySpace Still Matter? | 155 |
What Makes a Popular YouTube Video? | 200 |
The Wisdom of Stealth Videos | 206 |
Elastic Path Makes Ecommerce Platforms | 215 |
The Twitter Revolution | 219 |
Tweeting for Fun and Profit | 227 |
Ten Ways to Be a Jerk on Twitter | 233 |
The Power of Crowds Understanding and Participating in Online Communities | 239 |
21 | 241 |
Social Bookmarking and Crowdsourced Curation | 245 |
Should You Build Your Own Social Network? | 251 |
Photo Sharing with Flickr | 257 |
Afterword | 261 |
Recommended Reading | 263 |
265 | |
268 | |
275 | |
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Friends with Benefits: A Social Media Marketing Handbook Darren Barefoot,Julie Szabo Limited preview - 2009 |