Friends with Benefits: A Social Media Marketing Handbook

Front Cover
No Starch Press, 2010 - Business & Economics - 280 pages

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

* Connect with potential customers and join their conversations
* Tweak your website to support your social media marketing campaigns
* Promote your products or brand and manage the toughest negative online feedback
* Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages


What Is Social Media?
Get Social Media Ready
Flagging a Ride Finding the Right Bloggers and Communities
Netiquette Miss Manners for the Web
Stick Out Your Thumb Devising Your Pitch
Measuring Success How to Monitor the Web
Is Social Media Marketing Risky Business?
Damage Control in the Digital Age
Understanding Facebook
Video Marketing with YouTube and Other Video Sharing Sites
The Twitter Revolution
The Power of Crowds Understanding and Participating in Online Communities
Recommended Reading

Does MySpace Still Matter?

Other editions - View all

Common terms and phrases

About the author (2010)

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at