..."Calculating, industrial society is obliged to form consumers who don't calculate," writes Roland Barthes; "if clothing's producers and consumers had the same...two consciousnesses, each foreign to the other."- Barthes's observation may seem matter-of-fact, but it touches on the most explosive topic among students...

..."Calculating, industrial society is obliged to form consumers who don't calculate," writes Roland Barthes; "if clothing's producers and consumers had the same...disparity of two consciousnesses, each foreign to the other."22 Barthes's observation may seem matter-of-fact, but it touches on the most explosive topic...

...follows: 'Calculating industrial society is obliged to form consumers who don't calculate; if clothing producers and consumers had the same consciousness, clothing would be bought (and produced) at only the very slow rate of its dilapidation'. Consequently, 'in order to blunt the buyer's calculating...