The E-Business Handbook
Paul B. Lowry, J. Owen Cherrington, Ronald R. Watson
CRC Press, Dec 27, 2001 - Business & Economics - 520 pages
The E-Business Handbook was developed in collaboration with many of the world's leading experts in this field. It covers the top academic research that is creating the principal technologies and the leading business practices for e-business, along with the important issues and social impact of electronic commerce. It presents a wide range of e-business topics such as:
Emerging Internet-based technologies
Customer relationship management
What people are saying - Write a review
We haven't found any reviews in the usual places.