Understanding Computers: Today and TomorrowGive your students a classic, well-rounded introduction to computer concepts with a modern twist! Known for its readability and breadth of topics covered, Understanding Computers: Today and Tomorrow will ensure that students have the comprehensive, current knowledge of computer concepts and issues needed to succeed in our technocentric society. This 11th Edition offers exciting new features and updates to make its content more approachable and meaningful to students. |
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Page 450
... customer satisfaction More effective management tools Potentially higher sales To customers • Convenience • Easier comparison shopping Higher degree of selection Potential cost savings FIGURE 11-1 Potential advantages and disadvantages ...
... customer satisfaction More effective management tools Potentially higher sales To customers • Convenience • Easier comparison shopping Higher degree of selection Potential cost savings FIGURE 11-1 Potential advantages and disadvantages ...
Page 473
... customers to return to the Web site by offering free shipping to return customers or by notifying customers of new prod- ucts or specials on products in which they might be interested . It can also be used to encourage cus- tomers to ...
... customers to return to the Web site by offering free shipping to return customers or by notifying customers of new prod- ucts or specials on products in which they might be interested . It can also be used to encourage cus- tomers to ...
Page 498
... customers in order to increase customer satisfaction and loyalty , which , in turn , will lead to increased profits . CRM is an essential component of most businesses today and is frequently delivered , at least in part , via the Web ...
... customers in order to increase customer satisfaction and loyalty , which , in turn , will lead to increased profits . CRM is an essential component of most businesses today and is frequently delivered , at least in part , via the Web ...
Contents
TECHNOLOGY AND YOU Wired | 50 |
MODULE Hardware | 52 |
Input and Output 132 | 53 |
Copyright | |
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activities addition application software applications Blah browser cameras Chapter Objective communications connect contain create credit card customers database designed desktop PCs discs discussed disk display document e-commerce e-mail messages Edit View Favorites electronic employees encryption example Favorites Tools Help File Edit View flash memory floppy disk folder format graphics handheld PCs hard drive hardware identity theft images individuals input installed keyboard located Microsoft Internet Explorer monitor movie multimedia operating system options organization password phishing portable printers processing programming language record RFID screen server shown in Figure smart card specific spyware storage stored tablet PC Test types typically users View Favorites Tools Web bugs Web-based Wi-Fi Windows wireless XHTML