Management Gurus: What Makes Them and how to Become One

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Routledge, 1993 - Business consultants - 331 pages
During the last hundred years, only six management ideas have attained universal acclaim. Which ideas are these and why have they become so popular? Is a good idea sufficient in itself, or does it have to be carefully designed, marketed and launched like any other commercial product or service? Of the thousands of management writers and consultants who have advised corporations throughout the century, only a handful have entered management's hall of fame. Their reward is a fortune while alive, and immortality when dead. How do the charismatic personalities and presentation styles of Peter Drucker, Tom Peters, Rosabeth Moss Kanter or W. Edwards Deming contribute to the impact of their ideas on the management world?

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