Nudge: Improving Decisions About Health, Wealth and Happiness
Penguin Books Limited, Oct 4, 2012 - Business & Economics - 320 pages
NO.1 INTERNATIONAL BESTSELLER
Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics
What people are saying - Write a review
Thought-provokingUser Review - dogsrock - Borders
This book gives a different view on how to shape behavior of large numbers of people - not with mandates, but nudges. The authors' case is interesting and thought-provoking. It's definitely a great read being very well-written and not too bogged down in details. Highly recommended! Read full review
Unfortunately I already have a bias about Cass Sunstein. While I wouldn't say that there isn't large amounts of data that could be useful in this book; I will suggest that taking cues from a known liar, and an anti human lunatic, and the elitist that Sunstein is, would be a terrible thing for your brain to absorb. I feels sorry for anyone who had to read this, paid money for it, or enjoyed it; you've been hoodwinked.