Theory of the Image: Capitalism, Contemporary Film, and Women
"Just about everything in this book is fresh and exciting." —Carol Siegel
Ann Kibbey’s Theory of the Image is based on a concept of the image as a dynamic relation rather than a thing. In three essays Kibbey contends that the image itself is an ideological construct. "The Capitalist Theory of the Image" argues that capitalism enforces social identity and fetishism through religious iconoclastic beliefs about the commodity as image. "Liberating a Woman from Her Image" creates a new feminist approach to women in film, breaking the symbiosis of woman and image at the heart of previous theory. "Relief from the Production of Certainties" challenges conservative and racist agendas informing the assumption that a photograph records an image. The book draws on extensive personal interviews and also provides detailed explications of important films in recent transnational cinema to demonstrate new theories of the image for a global society.
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Through the words of consecration, these shapes became signifying shapes,
figurae that were now physical images marking or exhibiting the spiritual
presence of a deity that was by definition physically "invisible." They became "
living images" ...
Unlike the iconic sign, the index offered an assurance of positive fact, an absolute
point of reference, contact with the real through its physical connection to its
object. Belief in the validity of the natural sign as Peirce defined it is far more
Like the dehumanizing labor of the assembly line, Peirce's natural sign trapped a
human being (the "Object") in a claustrophobic physical immediacy as the totality
of identity. It conceptualized a person as a thing without consciousness whose ...
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The Capitalist Theory of the Image
Congruence with the Capitalist Economy
Critique of Barthes
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