Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. |
Other editions - View all
Join the Conversation: How to Engage Marketing-Weary Consumers with the ... Joseph Jaffe Limited preview - 2008 |
Join the Conversation: How to Engage Marketing-Weary Consumers with the ... Joseph Jaffe No preview available - 2008 |
Common terms and phrases
30-second spot advertising AFLAC approach asked become believe blog posts bloggers blogosphere brand BRIAN budget campaign Cluetrain Manifesto coffee Comcast commercial connect consumer-generated content consumers conversational marketing corporate create creative customer service dialogue Digg engagement experience experimentation Facebook fact fake FedEx Figure going Google HARRY THE HAGGLER human idea innovation interactive Internet investment iPhone iPod Jaffe Juice join the conversation kids listening lives mash-up million movie never Nike organization participate partnership passion percent perhaps podcast pretty prosumers question response sation scenario share social media Sony Starbucks Steve Jobs story sumers Super Bowl XLI sure talk Target Technorati there's thing tion trackback ultimately versation viral wiki wisdom of crowds word YouTube