Global Media Studies: An Ethnographic PerspectiveMarwan Kraidy, Patrick D. Murphy Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics. |
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Global Media Studies: Ethnographic Perspectives Patrick Murphy,Marwan Kraidy,Marwan M. Kraidy Limited preview - 2003 |
Global Media Studies: An Ethnographic Perspective Marwan Kraidy,Patrick D. Murphy Limited preview - 2004 |
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active African American analysis Appalachia approach argued asked attempt audience audience research become broadcast called chapter complexity concept consumption context critical cultural studies discourse discussion engagement ethnographic example experience fact feel field fieldwork first gender global global media going hybrid identity important Indian individuals instance interest interpretation interviews issues Journal knowledge letter-writers letters listen lives London mass meaning Native object observation participants particular percent political popular position practices present Press production programs questions radio reception reference region relations relationship represented ritual role Routledge rural seemed sense shared situation social society South space stations story structure talk telenovelas television theory things traditional understanding University values watching Western women writing York young youth