YouTube: Online Video and Participatory CultureYouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies. |
Contents
| 1977 | |
| 1983 | |
YouTube and the Mainstream Media | 2002 |
YouTubes Popular Culture | |
YouTubes Social Network | |
YouTubes Cultural Politics | |
What Happened Before YouTube | |
Notes | |
References | |
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Accessed via Factiva active advertising amateur video archive argues attention economy audience Available big media blog broadcast celebrity channel clips co-created commercial competencies consumers copyright infringement corporate create cultural citizenship cultural production Cultural Studies cyberbullying debates digital literacy discourses discussion distribution diversity economic emergence engagement everyday example Factiva database Fandom footage forms function genre global Google identities individual Internet Jenkins John Hartley Journal Lazy Sunday London Lonelygirl15 mainstream media markets mass media media companies media industries media literacy mode moral panic music videos October online video Oprah participatory culture particular percent phatic platform politics popular content popular culture practices provides represented sample scale-free network sharing significant sketch comedy social network social networking sites stories storytelling TechCrunch television understanding University Press uploaded user-created content Viacom vidders video-sharing videoblog Viewed viral vlog vlog entries vlogger York youth YouTube community YouTube videos YouTube’s