Public Relations Theory, Volume 1Carl H. Botan, Vincent Hazleton |
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Page 118
... approach , and ( c ) a public policy approach . It is important to note at the outset that whereas these ap- proaches are more or less typical of different historical times , they are not mutually exclusive . The Social Responsibility ...
... approach , and ( c ) a public policy approach . It is important to note at the outset that whereas these ap- proaches are more or less typical of different historical times , they are not mutually exclusive . The Social Responsibility ...
Page 120
... approach has its roots in an objectivist epistemology but also represents the early stages of a process in which these assumptions are challenged by a growing plu- ralism of values . Social Responsiveness and Relativism . The social ...
... approach has its roots in an objectivist epistemology but also represents the early stages of a process in which these assumptions are challenged by a growing plu- ralism of values . Social Responsiveness and Relativism . The social ...
Page 121
... approach or the social responsiveness approach . It is critical at this point to make clear that it is not necessary to view the relationship between post - modern rhetorical theory and a public policy approach to business ethics as ...
... approach or the social responsiveness approach . It is critical at this point to make clear that it is not necessary to view the relationship between post - modern rhetorical theory and a public policy approach to business ethics as ...
Contents
Symmetrical Presuppositions as a Framework for Public | 17 |
Two Ps in a | 45 |
Four Major Social Scientific Theories and Their Value | 67 |
Copyright | |
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advertising analysis annual reports applied approach assumptions attitudes audience campaign chapter cognitive cognitive dissonance concept conflict congruence coorientation corporate communications corporate public decision decision theory departments described dissonance domain dyad Education effects emotional environment ethical evaluation example function game theory groups Grunig and Hunt hospital human identify individual influence interac interaction involvement issues Jablin Journal knowledge Marketing mass media metatheory models of public Myers-Briggs Type Indicator nication nurses objective objectivism organization organizational organizational communication organizational development outcomes paradigm perceptions person perspective persuadees persuasion players predict Press presuppositions problems psychographic public relations practitioners public relations research Public Relations Review public relations theory rela relationships relevant result rhetorical role scientific self-efficacy situations social psychology social science strategies Structural-functional theory structure suggested symbolic symbolic interactionism target theoretical theory development tional tions two-way symmetrical model understanding University utility values variables York