Public Relations Theory, Volume 1Carl H. Botan, Vincent Hazleton |
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Page 105
... understandings to gain understanding about some new area so it is somewhat analogous to using a telescope to reach outward and see new things . When we develop theory through a deeper understanding of existing knowledge we are engaged ...
... understandings to gain understanding about some new area so it is somewhat analogous to using a telescope to reach outward and see new things . When we develop theory through a deeper understanding of existing knowledge we are engaged ...
Page 163
... understanding needs further elaboration . Understanding The concept of understanding stems from a journalistic goal tied closely to objectivity and ethics . Understanding is sought in quality journalism . A skillful reporter's ...
... understanding needs further elaboration . Understanding The concept of understanding stems from a journalistic goal tied closely to objectivity and ethics . Understanding is sought in quality journalism . A skillful reporter's ...
Page 164
... understanding in conflict resolution . Here the distinction between persuasion and understanding is stated very clearly . Experienced negotiators and arbitrators have emphatically stated that their role cannot involve persuasion . This ...
... understanding in conflict resolution . Here the distinction between persuasion and understanding is stated very clearly . Experienced negotiators and arbitrators have emphatically stated that their role cannot involve persuasion . This ...
Contents
Symmetrical Presuppositions as a Framework for Public | 17 |
Two Ps in a | 45 |
Four Major Social Scientific Theories and Their Value | 67 |
Copyright | |
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advertising analysis annual reports applied approach assumptions attitudes audience campaign chapter cognitive cognitive dissonance concept conflict congruence coorientation corporate communications corporate public decision decision theory departments described dissonance domain dyad Education effects emotional environment ethical evaluation example function game theory groups Grunig and Hunt hospital human identify individual influence interac interaction involvement issues Jablin Journal knowledge Marketing mass media metatheory models of public Myers-Briggs Type Indicator nication nurses objective objectivism organization organizational organizational communication organizational development outcomes paradigm perceptions person perspective persuadees persuasion players predict Press presuppositions problems psychographic public relations practitioners public relations research Public Relations Review public relations theory rela relationships relevant result rhetorical role scientific self-efficacy situations social psychology social science strategies Structural-functional theory structure suggested symbolic symbolic interactionism target theoretical theory development tional tions two-way symmetrical model understanding University utility values variables York