Got Game: How the Gamer Generation is Reshaping Business Forever

Front Cover
Harvard Business School Press, 2004 - Business & Economics - 202 pages
The Biggest Factor Shaping the future of business is small enough to fit in a teenager's hand. That factor is video games - and though most of us dismiss gaming as a waste of time, more than ninety million people are ready to prove us wrong. Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business.

About the author (2004)

John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.

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