Ethnopragmatics: Understanding Discourse in Cultural Context

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Cliff Goddard
Mouton de Gruyter, Jan 1, 2006 - Language Arts & Disciplines - 278 pages
Using cultural scripts and semantic explications, the authors show how speech practices can be contextualised and understood in terms of the values, norms and beliefs of speakers themselves. These fascinating studies cover a gamut of culturally shaped ways of speaking from settings around the world Australia, China, Colombia, Ghana, Japan, and Singapore. The book also serves as an introduction to powerful new techniques for pragmatic analysis which have emerged from 20 years of cross-linguistic semantic research. Key features: The book presents case studies from a diverse range of languages. It demonstrates how prevailing cultural attitudes, norms and beliefs can be modelled in a clear, precise and non-ethnocentric fashion."

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Contents

Anglo scripts against putting pressure on other people and their
31
deadpan jocular irony and the ethnopragmatics
65
Social hierarchy in the speech culture of Singapore
99
Copyright

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About the author (2006)

Cliff Goddard, University of New England, Armidale NSW, Australia.

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