Burger ChefFrank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15AA[ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff. |
Contents
Foreword | 6 |
The Early Years | 21 |
Burger Chef under General Foods | 53 |
Advertising | 75 |
Memorabilia | 107 |
Other editions - View all
Common terms and phrases
15 BURGER apple turnover Big Shef broiler building BURG BURGER CHEF BURGER BURGER CHEF HAMBURGERS Burger Chef located Burger Chef restaurant Burger Chef store Burger Chef Systems Burger King Butch Schroeder Cheeseburger CHEF BURGER CHEF CHEF HAMBURGERS Home Chef's Coca-Cola coupon Courtesy of Butch Courtesy of Donald Courtesy of Frank Courtesy of Kyle Courtesy of Paul customers Dave Lester David Edgerton Delicious demonstration store Donald Thomas Jr drive-in Equipment Company estate of Raymond fish sandwich flavor Foods former Burger Chef FRANCHISED NATIONWIDE French chef FRENCH FRIES front frozen custard frozen custard machine go BURGER CHEF HAMBURGERS BURGER CHEF HAMBURGERS WE SELL Hazel Park Indiana Indianapolis Kyle Brown McDonald's milk shakes NATIONWIDE BY BURGER operation original Paul Browning photograph shows PURE BEEF Raymond E remodeled Robert Wildman roof arch Root Beer Sani-Broiler soft ice cream Texas Triple Treat Winthrop University WORLD'S GREATEST 15 World's Greatest Hamburger