The E-Myth Revisited (Summary): Why Most Small Businesses Don't Work and What to Do About It

getAbstract Summary: Get the key points from this book in less than 10 minutes.Business owners typically learn about corporate pitfalls the hard way. After falling into a professional pit, entrepreneurs are forced to yank themselves up by their fraying bootstraps. Fortunately, Michael E. Gerber provides a well-written tutorial about business plans, strategic growth and employee management. He delivers an elegant dose of reality with strategic examples, concrete numbers and marketing insights. At times, some of the examples and scenarios are a bit sappy and repetitive, but the book scores points for delivering difficult lessons in bite-sized portions. getAbstract recommends this book to entrepreneurs and other dreamers.Book Publisher:Copyright 2004 by Michael E. GerberSummarized by arrangement with Collins Business, an imprint of HarperCollins Publishers