The Art and Science of Negotiation

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Harvard University Press, 1982 - Business & Economics - 373 pages
2 Reviews

Whether you are selling a house, closing a business deal, settling a divorce, arbitrating a labor dispute, or trying to hammer out an international treaty, Howard Raiffa's new book will measurably improve your negotiating skills.

Although it is a sophisticated self-help book--directed to the lawyer, labor arbitrator, business executive, college dean, diplomat--it is not cynical or Machiavellian: Raiffa emphasizes problems and situations where, with the kinds of skills he aims to develop, disputants can achieve results that are beneficial to all parties concerned. Indeed, he argues that the popular "zero-sum" way of thinking, according to which one side must lose if the other wins, often makes both sides worse off than they would be when bargaining for joint mutual gains.

Using a vast array of specific cases and clear, helpful diagrams, Raiffa not only elucidates the step-by-step processes of negotiation but also translates this deeper understanding into practical guidelines for negotiators and "intervenors." He examines the mechanics of negotiation in imaginative fashion, drawing on his extensive background in game theory and decision analysis, on his quarter-century of teaching nonspecialists in schools of business and public policy, on his personal experiences as director of an international institute dealing with East/West problems, and on the results of simulated negotiation exercises with hundreds of participants.

There are popular books on the art of winning and scholarly books on the science of negotiation, but this is the first book to bridge the two currents. Shrewd, accessible, and engagingly written, it shows how a little analysis sprinkled with a touch of art can work to the advantage of any negotiator.


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Review: The Art and Science of Negotiation

User Review  - Steven - Goodreads

I read this book in the spring of 1993, and was lucky enough to get a chance to meet Howard Raiffa while I was an undergrad at Harvard and he was on the HBS faculty. I'd read his book as part of my ... Read full review


Two Parties One Issue
Analytical Models and Empirical Results
Settling Out of Court
The Role of Time
Acquisitions and Mergers
ThirdParty Intervention
Arbitration of Disputes
Many Parties Many Issues
Coalition Analysis
The Law of the Sea
Fair Division
Willingness to Pay for a Public Good
Environmental Conflict Resolution
The Mariner Space Probes

Advice for Negotiators
Two Parties Many Issues
Tradeoffs and Concessions
The Panama Canal Negotiations
Risk Sharing and Insecure Contracts
The Camp David Negotiations
Mediation of Conflicts
General Concerns
Ethical and Moral Issues

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About the author (1982)

Howard Raiffa was born in the Bronx, New York on January 24, 1924. He was attending City College when he enlisted in the Army Air Corps, where he was a radar specialist. He received a bachelor's degree in mathematics in 1946, a master's degree in statistics, and a doctorate in mathematics from the University of Michigan in Ann Arbor. He taught at Columbia University from 1952 to 1957 and then joined the faculty of the business school at Harvard University. He was a co-founder of the John F. Kennedy School of Government at Harvard (now the Harvard Kennedy School). He was a member of the university faculty for 37 years before retiring in 1994. He pioneered what became known as decision science - a discipline that encompasses negotiating techniques, conflict resolution, risk analysis, and game theory. He was the author of 11 books including Games and Decisions: Introduction and Critical Survey written with R. Duncan Luce, Applied Statistical Decision Theory written with Robert Schlaifer, The Art and Science of Negotiation: How to Resolve Conflicts and Get the Best Out of Bargaining, Decision Analysis: Introductory Lectures on Choices Under Uncertainty, and Smart Choices: A Practical Guide to Making Better Decisions written with John S. Hammond and Ralph L. Keeney. He died from Parkinson's disease on July 8, 2016 at the age of 92.

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