Attention and Value: Keys to Understanding Museum VisitorsHow can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners. |
Contents
| 6 | |
| 7 | |
Understanding Value and Motivation | 75 |
Ways to Promote Engaged Attention | 109 |
Promoting Engaged Attention through Exhibit Design | 153 |
Appendices | 185 |
| 197 | |
| 207 | |
About the Author | 213 |
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addition Anniston approach art prints artwork attention to exhibit attention—value model benefits Birmingham Zoo chapter choice concept condition cost Cubism cutouts decision—making decreased attention deeply engaged defined described distraction effort engaged attention engaged reading evaluation examined exhibit area exhibit content exhibit design exhibit displays exhibit elements exhibit objects factors film find findings five flow focus focused gallery Greater Kudu identified impact important inferred outcomes Jacksonville State University jokes Koran Lakota learning Left Coast Press Louis Science Center measures mental fatigue museum fatigue museum visitors navigation North Carolina Zoo object satiation ofvisitors optimal foraging theory Overlook trail panels participants pathway paying attention percent person—setting physical placement processes prompted engagement psychological Response-impact result Screven self-guides self—report Shettel significant Sitatunga specific Stephen Bitgood stopping Table text passages theory tion value ratio variables versus viewing visitor attention visitor experience visitor studies visual Wayfinding workload