100 Things Every Designer Needs to Know About PeopleWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
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... Actually Multitask 47 Danger, Food, Sex, Movement, Faces, and Stories Get the Most Attention 48 Loud Noises Startle and Get Attention 49 For People to Pay Attention to Something, they Must First Perceive It What Motivates People 50 ...
... Actually Multitask 47 Danger, Food, Sex, Movement, Faces, and Stories Get the Most Attention 48 Loud Noises Startle and Get Attention 49 For People to Pay Attention to Something, they Must First Perceive It What Motivates People 50 ...
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... actually the same length . Named for Franz Müller - Lyer , who created it in 1889 , this is one of the oldest optical illusions . Figure 1.4 . These lines are actually the same length We see in 2D, not 3D Light rays enter the.
... actually the same length . Named for Franz Müller - Lyer , who created it in 1889 , this is one of the oldest optical illusions . Figure 1.4 . These lines are actually the same length We see in 2D, not 3D Light rays enter the.
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... actually perceiving it (Solso, 2005). Activity occurs in the same location in the visual cortex, but there is more activity when we imagine. The theory is that the visual cortex has to work harder since the stimulus is not actually ...
... actually perceiving it (Solso, 2005). Activity occurs in the same location in the visual cortex, but there is more activity when we imagine. The theory is that the visual cortex has to work harder since the stimulus is not actually ...
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... actually see most of the time when you look at a coffee cup, but I will tell you that this research has been done on many objects, and people most quickly recognized them all at this same canonical perspective, even though they don't ...
... actually see most of the time when you look at a coffee cup, but I will tell you that this research has been done on many objects, and people most quickly recognized them all at this same canonical perspective, even though they don't ...
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... to right. But in this example, the photo actually goes with the text below it—and that will be confusing to most readers. • Takeaways • If you want items ( pictures ,. People Believe that Things that are Close Together Belong Together.
... to right. But in this example, the photo actually goes with the text below it—and that will be confusing to most readers. • Takeaways • If you want items ( pictures ,. People Believe that Things that are Close Together Belong Together.
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Things Every Designer Needs to Know about People: Learn by Video Susan Weinschenk No preview available - 2014 |
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actually amygdala asked audience behavior better button central vision cognitive creativity color color blindness computer screen conceptual model create cues cultures decide decision decks dopamine dopamine system Dropbox e-mail effect emotional creativity errors example experience eyes Facebook feel Figure fMRI font fundamental attribution error goal happy human idea interaction interface iPad laughter less line length loads look MailChimp memory mental model mind wandering mirror neurons mood motivated multitasking old brain options participants pattern pay attention percent peripheral vision person progressive disclosure Psychology rats remember research shows reward saccade smile social media someone stop story stress Swiss cheese model synchronous activity Takeaways talk task There’s things trying unconscious versus visual cortex walk watch words x-height Yerkes-Dodson law