100 Things Every Designer Needs to Know About PeopleWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
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... to Something, they Must First Perceive It What Motivates People 50 People are More Motivated as they Get Closer to a Goal 51 Variable Rewards are Powerful 52 Dopamine Makes People Addicted to Seeking Information 53 Unpredictability.
... to Something, they Must First Perceive It What Motivates People 50 People are More Motivated as they Get Closer to a Goal 51 Variable Rewards are Powerful 52 Dopamine Makes People Addicted to Seeking Information 53 Unpredictability.
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... Motivated by Intrinsic Rewards than Extrinsic Rewards 55 People are Motivated by Progress, Mastery, and Control 56 People's Ability to Delay Gratification (or Not) Starts Young 57 People are Inherently Lazy 58 People Will Look for ...
... Motivated by Intrinsic Rewards than Extrinsic Rewards 55 People are Motivated by Progress, Mastery, and Control 56 People's Ability to Delay Gratification (or Not) Starts Young 57 People are Inherently Lazy 58 People Will Look for ...
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Things Every Designer Needs to Know about People: Learn by Video Susan Weinschenk No preview available - 2014 |
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