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" Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of... "
Diffusion of Innovations, 5th Edition - Page 16
by Everett M. Rogers - 2003 - 576 pages
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Diffusing Software Product and Process Innovations: IFIP TC8 WG8.6 Fourth ...

Mark A. Ardis, Barbara L. Marcolin - Computers - 2001 - 306 pages
...there is close to free access to the electronic marketplaces within the steel and machinery industry. Observability is the degree to which the results of an innovation are visible to others (Rogers, 1995). It is questionable if the move to an electronic marketplace is observable to others....
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Innovation in Open & Distance Learning: Successful Development of Online and ...

Fred Lockwood, Anne Gooley - Business & Economics - 2001 - 227 pages
...incremental implementation allows uncertainty to be reduced through learning by doing. Observability: the degree to which the results of an innovation are visible to others and demonstrably beneficial. The organizational dimension Any innovation disturbs existing systems....
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Internet Telephony

Lee W. McKnight, William Lehr, David D. Clark, Senior Research Scientist David D Clark - Computers - 2001 - 395 pages
...service providers presents different dynamics for adoption than consumer services. Observability — the degree to which the results of an innovation are visible to others. Innovations that have observable benefits are adopted more quickly. Rogers (1995) notes that software-based...
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Information Systems Evaluation Management

Van Grembergen, Wim - Computers - 2001 - 336 pages
...the degree to which an innovation may be experimented with on a limited basis. • Observability — the degree to which the results of an innovation are visible to others. In general, the rale of adoption is positively related to perceived relative advantage, compatibility,...
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On Effectiveness

Center for Interdisciplinary Research on Social Stress - Business & Economics - 2003 - 258 pages
...relative advantage which is also related to diffusion rate is observability. This is defined by him as "the degree to which the results of an innovation are visible to others" (1995:244). As an example he used the early diffusional history of pre -emergent herbicides. These...
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Using Knowledge and Evidence in Health Care: Multidisciplinary Perspectives

François Champagne, Louise Lemieux-Charles - Medical - 2004 - 311 pages
...practice, without penalty, if the innovation is judged to be unacceptable by the adopter. Observability Observability is the degree to which the results of an innovation are visible to others. It is positively associated with adoption (Rogers, 1995). Observability concerns the immediacy of results...
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Technology in American Health Care: Policy Directions for Effective ...

Alan B. Cohen, Ruth S. Hanft - Medical - 2004 - 460 pages
...an innovation lends itself to experimentation by adopters on a limited basis. • Obseroobility — the degree to which the results of an innovation are visible to others. An innovation that is perceived as advantageous, compatible with the adopter's values and needs, comparatively...
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Advanced Methods in Distance Education: Applications and Practices for ...

Dooley, Kim E., Lindner, James R., Dooley, Larry M. - Education - 2005 - 324 pages
...delivered, and so forth. Trialability canbe assessed through evaluation studies as well. The last attribute, observability, "is the degree to which the results of an innovation are visible to others" (Rogers, 2003, p. 258). The degree to which learners in a distance education program "spread the word"...
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for ...

Valerie Feldmann - Business & Economics - 2005 - 269 pages
...use. Trialability is the degree to which an innovation may be experimented with on a limited basis. Observability is the degree to which the results of an innovation are visible to others. Complexity is negatively related to the rate of adoption whereas the other four attributes are positively...
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The Impact of High-Stakes Examinations on Classroom Teaching: A Case Study ...

Dianne Wall - Foreign Language Study - 2005 - 402 pages
...is 'the degree to which an innovation may be experimented with on a limited basis'. (1995:243) • Observability is 'the degree to which the results of an innovation are visible to others'. (1995:244) Fullan (1991) also offers a list of factors which he believes affect the implementation...
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