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" Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of... "
Diffusion of Innovations, 5th Edition - Page 16
by Everett M. Rogers - 2003 - 576 pages
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International Development Governance

Ahmed Shafiqul Huque, Habib Zafarullah - Political Science - 2005 - 896 pages
..."potentially rapid and visible" shifts in performance. Fourth, Rogers (1995) discusses observability, which is the degree to which the results of an innovation are visible to others. It is important for government legitimacy to learn from a policy that can be easily evaluated and thus...
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Generations of Faith Resource Manual: Lifelong Faith Formation for ..., Volume 1

John Roberto - Religion - 2005 - 212 pages
...people with the opportunity to experience it before they make a commitment?) 5. Observability, that is, the degree to which the results of an innovation are visible to others. (How do we make sure that we don't just talk about the innovation, but actually implement it so that...
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Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities

Margherita Pagani - Computers - 2005 - 398 pages
...Trialability The degree to which the innovation can be experimented with on a limited basis Observability The degree to which the results of an innovation are visible to others Social System The set of interrelated units engaged in joint problem solving, its structure (formal...
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How to Succeed in the Enterprise Software Market

Craig Le Clair - Computers - 2005 - 272 pages
...The degree to which an innovation may be experimented with on a limited basis. • Observability - The degree to which the results of an innovation are visible to others. inning ology Observability Bridge to Co rrent System Solution Complexity Trialability Relative Usefulness...
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Indicator Systems for Sustainable Innovation

Jens Horbach - Business & Economics - 2005 - 206 pages
...(degree to which an innovation may be experimented with on a limited basis) and • oberservability (degree to which the results of an innovation are visible to others). In AquaSus a special adaptation method of these diffusion indicators was developed to cope with the...
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Becoming a Church of Lifelong Learners: The Generations of Faith ..., Volume 2

John Roberto - Catechetics - 2006 - 160 pages
...with the opportunity to experience it first before they make a commitment?) 5. Observability, which is the degree to which the results of an innovation are visible to others. (How do we make sure that we don't just talk about the innovation, but actually implement it so that...
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Record Label Marketing

Thomas W. Hutchison, Amy Macy, Paul Allen - Music - 2006 - 410 pages
...Trialability: the degree to which an innovation may be experimented with on a limited basis. Observability: the degree to which the results of an innovation are visible to the receiver and others." (Rogers, EM, 1995). One way marketers can increase the potential for success...
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Corporate E-Learning: An Inside View of IBM's Solutions

Luther Tai - Business & Economics - 2007 - 176 pages
...continued use. This gives users a chance to see how it works under their own situations and conditions. Observability is the degree to which the results of an innovation are visible to others. Nancy Lewis demonstrated how IBM's Big Blue program for leadership development satisfies these five...
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Advances in Banking Technology and Management: Impacts of ICT and CRM ...

Ravi, Vadlamani - Computers - 2007 - 380 pages
...and use. Triability is the degree to which an innovation may be experimented with on a limited basis. Observability is the degree to which the results of an innovation are visible to others. Thus, the innovations perceived by the individual must have high enough relative advantage, compatibility,...
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Encyclopedia of Portal Technologies and Applications

Tatnall, Arthur - Technology & Engineering - 2007 - 1308 pages
...in the case of mobile portals, and image is not the key reason for m-portal employment. Visibility is the degree to which the results of an innovation are visible to others. Given the low image enhancement associated with m-portals (see the previous paragraph), m-portal users...
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