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" Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of... "
Diffusion of Innovations, 5th Edition - Page 16
by Everett M. Rogers - 2003 - 576 pages
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Advances in Banking Technology and Management: Impacts of ICT and CRM ...

Ravi, Vadlamani - Computers - 2007 - 380 pages
...and use. Triability is the degree to which an innovation may be experimented with on a limited basis. Observability is the degree to which the results of an innovation are visible to others. Thus, the innovations perceived by the individual must have high enough relative advantage, compatibility,...
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Encyclopedia of Portal Technologies and Applications

Tatnall, Arthur - Technology & Engineering - 2007 - 1308 pages
...in the case of mobile portals, and image is not the key reason for m-portal employment. Visibility is the degree to which the results of an innovation are visible to others. Given the low image enhancement associated with m-portals (see the previous paragraph), m-portal users...
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The Emergence of the Relationship Economy: The New Order of Things to Come

Scott Allen - Business & Economics - 2008 - 257 pages
...adoption]. • Trialability is the opportunity to experiment with the innovation on a limited basis. • Observability is the degree to which the results of an innovation are visible to others. Relative Advantage In The Relationship Economy, we must realize that social networking sites are not...
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Handbook of Research on Global Diffusion of Broadband Data Transmission

Dwivedi, Yogesh K., Papazafeiropoulou, Anastasia, Choudrie, Jyoti - Computers - 2008 - 922 pages
...degree to which an innovation may be experimented with on a limited basis. Observability is described the degree to which the results of an innovation are visible to others. This means that the results of some ideas are easily observed and described while other innovations...
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Pedagogic Innovations with the use of ICTS. From wider visions and policy ...

Andreas Kollias, Kathy Kikis - 2005 - 118 pages
...trialability: the degree to which an innovation can be experimented with on a limited basis, b) observability: the degree to which the results of an innovation are visible to others, c) relative advantage: the degree to which an innovation is perceived as "better" than other ideas...
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