1. Introduction 2. A Short History of Modern Trade Publishing 3. The Consolidation of Non-Consumer Publishing 4. The Characteristics of the Main Publishing Sectors 5. Creating and Protecting Value 6. The Author 7. Commissioning 8. The Author Contract and Product Development 9. Design and Production 10. Marketing 11. Sales and Distribution 12. Rights Sales 13. The Sales Channels for Books in the UK 14. Getting Into Publishing
Copublishing Adviser at The Open University, Milton Keynes Director, Oxford International Centre for Publishing Studies, UK
'the definitive text for all who need to learn about the publishing industry'- Publishing Training Centre 'a crucial title if you are looking to enter the industry'- Suzanne Collier, bookcareers.com 'a real joy to look at and use. Navigation is excellent... accurate and well presented.' - Publisher's Association Newsletter 'an excellent introduction to [publishing], managing to be both comprehensive and concise... a perfect starting point.' - The Fiction Desk 'a 300 page overview which moves logically through the work of "typical" departments and considers different publishing sectors as it does so. Includes plenty of examples, case studies and "Expert, focus and skills boxes". Unless you can confidently claim to have a well-rounded understanding of publishing, this is a great book for when you want to check what a bit of jargon means, or beef up the financial case for a marketing idea by refreshing your memory of how a book's P&L is calculated. Fabulous to have as a shelf reference whatever your department.'- Rachel Maund, Marketability 'No matter your age Inside Book Publishing makes for a pleasant reading experience. Throughout, the book is reader friendly and such sections as the Glossary, directory of organisations, networking opportunities, sources, web resources and training courses are an invaluable orientation for the reader. It is well pitched at the dedicated beginner, and liberally illustrated with book covers, page proofs, workflows, tables, halftones and figures... For those entering this culturally and intellectually rewarding industry, this 4th edition should prove to be as useful an investment in a professional capacity as it is in an academic one. - InPrint 'This is an excellent book. I have owned a copy since the first edition... and can thoroughly recommend this edition, which has been expanded as well as updated... [Inside Book Publishing] will help us to understand the industry in which many of us work. I believe that this understanding helps us to be better in our trade, and I recommend this book to everyone.' - Society for Editors and Proofreaders 'an amazingly comprehensive work which is now the definitive textbook for any publishing course, and an invaluable source of ideas, information and inspiration for those about to join or in the early years in the industry. ! this fourth [edition] has not only brought the coverage of the industry right up to date with e-books, POD, etc., but a comprehensive rewrite and redesign has made it approachable and entertaining as well as highly informative. No one embarking on a career in publishing should fail to read it - and even those with a few years' experience will find useful things in it.'- Nicholas Jones, Strathmore Publishing
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