Table of Contents

Preface
I. A CULTURAL STUDIES APPROACH TO MEDIA THEORY
1. Cultural Studies, Multiculturalism and Media Culture - Douglas Kellner
2. The State of Media Ownership and Media Markets: Competition or Concentration and Why Should We Care? - Dwayne Winseck
3. The Meaning of Memory: Family, Class and Ethnicity in Early Network TV Programs - George Lipsitz
4. Hegemony - James Lull
5. Extreme Makeover: Home Edition: An American Fairy Tale. - Gareth Palmer
6. Women Read the Romance: The Interaction of Text and Context - Janice Radway
7. Star Trek Rerun, Reread, Rewritten: Fan Writing As Textual Poaching - Henry Jenkins
II. GENDER, RACE AND CLASS IN MEDIA
8. Hetero Barbie? - Mary Rogers
9. Sex and the City: Carrie Bradshaw’s Queer Postfeminism - Jane Gerhard
10. The Whites of Their Eyes. - Stuart Hall
11. Pornographic eroticism and sexual grotesquerie in representations of African-American Sportswomen - James McKay and Helen Johnson
12. What Does Race Have to Do With Ugly Betty: An Analysis of Privilege and Postracial (?) Representation on a Television Sitcom - Jennifer Esposito
13. Ralph, Fred, Archie, Homer and the King of Queens: Why Television Keeps Re-creating the Male Working-class Buffoon - Richard Butsch
III. READING TEXTS CRITICALLY
14. Television’s ‘New’ Feminism: Prime-time Representations of Women and Victimization - Lisa M. Cuklanz and Sujata Moorti
15. Mother of the Year: Kathy Hilton, Lynne Spears, Dina Lohan and Bad Celebrity Motherhood - Shelley Cobb
16. More than Baby Mamas: Black Mothers and Hip-Hop Feminism - Marlo David Azikwe
17. Political Culture Jamming: The Dissident Humor of The Daily Show with Jon Stewart - Jamie Warner
18. Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media - Gilad Padva
19. ‘Sexy Like a Girl and Horny Like a Boy’: Contemporary Gay ‘Western’ Narratives about Gay Asian Men - Chong-suk Han
20. When in Rome: Heterosexism, Homophobia, and Sports Talk Radio - David Nylund
21. Disability, Gender and Difference on The Sopranos - Kathleen LeBesco
IV. ADVERTISING AND CONSUMER CULTURE
22. Image-Based Culture - Sut Jhally
23. The New Politics of Consumption: Why Americans Want So Much More Than They Need. - Juliet Schor
24. Reaching African American Consumers - Barbara Mueller
25. Inventing the Cosmo Girl - Laurie Ouellette
26. Sex, Lies and Advertising - Gloria Steinem
27. Unraveling the Knot: Political Economy and Cultural Hegemony in Wedding Media - Erika Engstrom
28. Supersexualize Me! - Rosalind Gill
29. Advertising and the Construction of White Masculinity - Jackson Katz
V. REPRESENTING SEXUALITIES
30. White Man’s Burden: Gonzo Pornography and the Construction of Black Masculinity - Gail Dines
31. No Money Shot? Commerce, Pornography and New Sex Taste Cultures - Feona Attwood
32. “That’s So Fun”: Selling Pornography for Men to Women in The Girls Next Door - Karen Boyle
33. One Night in Paris (Hilton): Wealth, Celebrity and the Politics of Humiliation - Thomas Fahy
34. The Pornography of Everyday Life - Jane Caputi
35. There Are Bitches and Hoes - Tricia Rose
36. Three Faces of Eva: Perpetuation of the Hot-Latina Stereotype in Desperate Housewives - Debra Merskin
37. The Limitations of the Discourse of Norms: Gay Visibility and Degrees of Transgression - Jay Clarkson
38. “This is the Way We Live. . .and Love!”: Feeding on and Still Hungering for Lesbian Representation in The L Word - Marnie Pratt
VI. GROWING UP WITH CONTEMPORARY MEDIA
39. The Future of Childhood in the Global Television Market - Dafna Lemish
40. From Tony the Tiger to Slime Lime: The Content of Commercial Images - Juliet Schor
41. La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie - Karen Goldman
42. Monarchs, Monsters and Multiculturalism: Disney’s Menu for Global Hierarchy - Lee Artz
43. Constructing the New Ethnicities: Media, Sexuality and Diaspora Identity in the Lives of South Asian Immigrant Girls - Meenakshi Gigi Durham
44. HIV On TV: Conversations with Young Gay Men - Kathleen P. Farrell
45. Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life - Danah Boyd
46. Born to Be Wired - Kathryn C. Montgomery
47. Video Games and Machine Dreams of Domination - John Sanbonmatsu
48. Strategic Simulations and our Past: Bias of Computer Games in Presentation of History - Kevin Schut
49. You Play Like a Girl: Cross-Gender Competition and the Uneven Playing Field - Elena Bertozzi
VII. IS TV FOR REAL?
50. Marketing ‘Reality’ to the World: Survivor, Post-Fordism and Reality Television - Chris Jordan
51. The Political Economy of Amateurism - Andrew Ross
52. Critiquing Reality-Based Televisual Black Fatherhood: A Critical Analysis of Run’s House and Snoop Dogg’s Father Hood - Debra C. Smith
53. Disciplining the Housewife in Desperate Housewives and Domestic Reality Television - Sharon Sharp
54. “Take Responsibility for Yourself”: Judge Judy and the Neoliberal Citizen.” - Laurie Ouellette
55. The Anxieties of the Enterprising Self and the Limits of Mind Cure in the Age of Oprah - Janice Peck
56. Television and the Domestication of Cosmetic Surgery - Sue Tait
57. “Tyra Banks Is Fat”: Reading (Post-Racism and Post-Feminism in the New Millennium - Ralina L. Joseph
58. Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres’s Televised Personalities - Candace Moore
VIII. INTERACTIVITY, VIRTUAL COMMUNITY AND FANDOM
59. Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence - Henry Jenkins
60. Reading the Romance of Fan Cultural Production: Music Videos of a Television Lesbian Couple - Eve Ng
61. “Don’t Hate the Player, Hate the Game”: The Racialization of Labor in World of Warcraft - Lisa Nakamura
62. Sex Lives in Second Life - Robert Alan Brookey and Kristopher L. Cannon
63. From Smart Fan to Backyard Wrestler: Performance, Context and Aesthetic Violence - Lawrence B. McBride and S. Elizabeth Bird
64. Accidental Activists: Fan Activism in the Soap Opera Community - Melissa C. Scardaville
65. Insiders-Outsiders: Dr. Laura and the Contest for Cultural Authority in LGBT Media Activism - Vincent Doyle
Alternative Contents Index
A List of Media Activist Organizations
Glossary
Author Index
Subject Index
About the Editors
About the Contributors

About the Author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture! Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.