No logo : no space, no choice, no jobs
Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action
xxi, 490 pages : illustrations ; 23 cm
9780002559195, 9780006530404, 0002559196, 0006530400
278461072