Consumer behaviour : insights from Indian market
ix, 350 pages : color illustrations, color map ; 24 cm + 1 CD-ROM
9788120339637, 8120339630
636612800
pt. 1. Consumer behaviour : an overview
pt. 2. The consumer as an individual
pt. 3. Consumers in their social and cultural settings
pt. 4. The consumer decision-making process
pt. 5. Understanding Indian market diversity and evolving consumer behaviour
pt. 6. Case studies
"Eastern economy edition"--Cover