Entrepreneurship
Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things. In this book John Forbat, serial entrepreneur, covers: - Characteristics you will need to succeed. - Issues that start-ups face. - The TASK principle and the 4 T's. - Management and company politics. - Spotting unrecognised markets. - Convincing people that the ""cure for which there is no ill"" does have an ill. - The importance of R & D and how it doesn't have to cost
1 online resource (193 pages)
9781905641253, 1905641257
1024262740
Foreword by Robert Heller 1. What Is An Entrepreneur? 2. Apprenticeship Before Entrepreneurship 3. Jumping On Opportunities - Close personal contact with customers - Case studies in creating unrecognised markets 4. An Entrepreneurial Extreme? - Case study of an unlikely enterprise - operating on two continents, without capital 5. Create A Handsome Nest Egg With A One-man Business - Case study: Too risky for Angels to invest! "Bootstrap" up the cash mountain - then sell 6. Principles For Turnaround Management - Some reasons for impending doom - First principles - Building for tomorrow is a must - Product and market decisions and risk - When tomorrow arrives - How may we summarise the principles for survival and turnaround? 7. Employees Also Entrepreneurs 8. Case Study - Insolvency To Takeover Target 9. Entrepreneurism In Large Companies 10. Measures Of Success 11. Avoiding End-game Pitfalls 12. Postscript - Entrepreneurial Expectations Appendix