Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
questionnaires
1 online resource (xvi, 426 pages) : illustrations
9780787973438, 0787973432
1013742868
The social context of question asking
Asking nonthreatening questions about behavior
Asking threatening questions about behavior
Asking questions about attitudes and behavioral intentions
Asking and recording open-ended and closed-ended questions
Asking questions that measure knowledge
Asking questions that evaluate performance
Asking psychographics questions
Asking standard demographic questions
Organizing and designing questionnaires
Questionnaires from start to finish
Asking question FAQs
Earlier edition by Sudman and Bradburn with Sudman named first