Friends with Benefits: A Social Media Marketing Handbook
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.
Friends With Benefits explains how to:
* Connect with potential customers and join their conversations
With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
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What Is Social Media?
Get Social Media Ready
Flagging a Ride Finding the Right Bloggers and Communities
Netiquette Miss Manners for the Web
Stick Out Your Thumb Devising Your Pitch
Measuring Success How to Monitor the Web
Is Social Media Marketing Risky Business?
Damage Control in the Digital Age
Does MySpace Still Matter?