Predictably irrational : the hidden forces that shape our decisions

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How an injury led me to irrationality and to the research described here

The truth about relativity : why everything is relative, even when it shouldn't be

The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air

The cost of zero cost : why we often pay too much when we pay nothing

The cost of social norms : why we are happy to do things, but not when we are paid to do them

The influence of arousal : why hot is much hotter than we realize

The problem of procrastination and self-control : why we can't make ourselves do what we want to do

The high price of ownership : why we overvalue what we have

Keeping doors open : why options distract us from our main objective

The effect of expectations : why the mind gets what it wants

The power of price : why a 50-cent aspirin can do what a penny aspirin can't

The context of our character, part I : why we are dishonest, and what we can do about it

The context of our character, part II : why dealing with cash makes us more honest

Beer and free lunches : what is behavioral economics, and where are the free lunches?