Writing for the web : creating compelling web content using words, pictures, and sound
With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations, but only this book explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore
Handbooks, manuals, etc
x, 181 pages : illustrations ; 23 cm
9780321794437, 0321794435
726818222
Chapter 1. All you really need to know
Chapter 2. Best practices for writing for the web
Chapter 3. Working with images
Chapter 4. Adding motion
Chapter 5. Adding sound
Chapter 6. Writing nonlinear, interactive stories
Chapter 7. Writing succinctly
Chapter 8. Writing with style and good grammar
Chapter 9. Telling a good story
Chapter 10. A refresher on the rhetorical modes
Chapter 11. Writing instructions
Chapter 12. Writing blogs
Chapter 13. Re-vision
Chapter 14. Writing practice