Hope in a jar : the making of America's beauty culture
In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women-Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C.J. Walker-in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman
eBook, English, 2011, ©1998
1st University of Pennsylvania Press ed View all formats and editions
University of Pennsylvania Press, Philadelphia, Pa., 2011, ©1998
History
1 online resource (xii, 334 pages) : illustrations, digital file
9780812205749, 9781283899192, 081220574X, 1283899191
794702272
Print version:
Masks and faces
Women who painted
Beauty culture and women's commerce
The rise of the mass market
Promoting the made-up woman
Everyday cosmetic practices
Shades of difference
Identity and the market
Old Control: muse9780812205749
Originally published: New York : Metropolitan Books, 1998
English